{"id":109248,"date":"2024-05-15T09:23:52","date_gmt":"2024-05-15T12:23:52","guid":{"rendered":"https:\/\/www.revistadeck.com\/?p=109248"},"modified":"2024-05-17T12:29:57","modified_gmt":"2024-05-17T15:29:57","slug":"lacoste-play-big","status":"publish","type":"post","link":"https:\/\/www.revistadeck.com\/sitio\/lacoste-play-big\/","title":{"rendered":"<b>Play Big.<\/b> Lacoste explora nuevos territorios, colocando el arte en el coraz\u00f3n de la marca"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Fotograf\u00eda| <a href=\"https:\/\/www.instagram.com\/lacoste\/\">@lacoste<\/a><\/strong><br>Con su \u00faltima campa\u00f1a \u00abPlay Big\u00bb, Lacoste ha dado un giro audaz al mundo de la moda deportiva, explorando nuevos territorios y colocando el arte en el coraz\u00f3n de la marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Novak Djokovic, Venus Williams y Jeon Somi lideran este movimiento, donde el emblem\u00e1tico cocodrilo se convierte en una obra de arte monumental. Es una invitaci\u00f3n para que todos conviertan el mundo en su cancha personal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"793\" height=\"446\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Play-Big.-Lacoste-explora-nuevos-territorios-colocando-el-arte-en-el-corazon-de-la-marca-03.jpg\" alt=\"\" class=\"wp-image-109251\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Play-Big.-Lacoste-explora-nuevos-territorios-colocando-el-arte-en-el-corazon-de-la-marca-03.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Play-Big.-Lacoste-explora-nuevos-territorios-colocando-el-arte-en-el-corazon-de-la-marca-03-300x169.jpg 300w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abPlay Big\u00bb es un llamado poderoso que captura la influencia del ic\u00f3nico Cocodrilo, abrazando la fuerza interior de cada embajador y el esp\u00edritu imparable de Lacoste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para dar vida a esta campa\u00f1a espectacular, la firma francesa ha reunido a cuatro mentes creativas destacadas: Imruh Asha, Ibby Njoya, Willy Vanderperre y Antonio S\u00e1nchez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos artistas han reinventado el ic\u00f3nico cocodrilo como una obra maestra de ingenier\u00eda, arte textil y artesan\u00eda, transform\u00e1ndolo en una escultura monumental que mide 8 metros de largo y casi 3 metros de alto. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"793\" height=\"769\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Play-Big.-Lacoste-explora-nuevos-territorios-colocando-el-arte-en-el-corazon-de-la-marca-04.jpg\" alt=\"\" class=\"wp-image-109253\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Play-Big.-Lacoste-explora-nuevos-territorios-colocando-el-arte-en-el-corazon-de-la-marca-04.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Play-Big.-Lacoste-explora-nuevos-territorios-colocando-el-arte-en-el-corazon-de-la-marca-04-300x291.jpg 300w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">.Como pionero en moda deportiva, Lacoste ha elevado los materiales textiles tradicionales del tenis, como la malla, el polo de algod\u00f3n y las prendas de punto, para crear una conexi\u00f3n s\u00f3lida entre la moda y el savoir-faire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La escultura del cocodrilo colosal est\u00e1 hecha \u00edntegramente de estos materiales, destacando la herencia y la astucia de la la marca francesa<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"793\" height=\"764\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Play-Big.-Lacoste-explora-nuevos-territorios-colocando-el-arte-en-el-corazon-de-la-marca-02.jpg\" alt=\"\" class=\"wp-image-109254\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Play-Big.-Lacoste-explora-nuevos-territorios-colocando-el-arte-en-el-corazon-de-la-marca-02.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Play-Big.-Lacoste-explora-nuevos-territorios-colocando-el-arte-en-el-corazon-de-la-marca-02-300x289.jpg 300w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lacoste Play Big\u00bb se centra en seis embajadores ic\u00f3nicos, cada uno una figura inspiradora en su campo, que personifican la audacia, la creatividad y la confianza que son la esencia de Lacoste.<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"744\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Play-Big.-Lacoste-explora-nuevos-territorios-colocando-el-arte-en-el-corazon-de-la-marca-01.jpg\" alt=\"\" class=\"wp-image-109252\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Play-Big.-Lacoste-explora-nuevos-territorios-colocando-el-arte-en-el-corazon-de-la-marca-01.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Play-Big.-Lacoste-explora-nuevos-territorios-colocando-el-arte-en-el-corazon-de-la-marca-01-300x281.jpg 300w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El ic\u00f3nico cocodrilo interact\u00faa de manera \u00fanica con cada embajador, reflejando su estilo y personalidad individual.<br>Esta es m\u00e1s que una campa\u00f1a de moda deportiva, es una declaraci\u00f3n de poder y creatividad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lacoste contin\u00faa inspirando a todos a hacer del mundo su cancha personal, demostrando que el tama\u00f1o de tus sue\u00f1os es el \u00fanico l\u00edmite que ten\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fotograf\u00eda| @lacosteCon su \u00faltima campa\u00f1a \u00abPlay Big\u00bb, Lacoste ha dado un giro audaz al mundo de la moda deportiva, explorando nuevos territorios y colocando el arte en el coraz\u00f3n de la marca. Novak Djokovic, Venus Williams y Jeon Somi lideran este movimiento, donde el emblem\u00e1tico cocodrilo se convierte en una obra de arte monumental. Es &#8230; <a title=\"Play Big. Lacoste explora nuevos territorios, colocando el arte en el coraz\u00f3n de la marca\" class=\"read-more\" href=\"https:\/\/www.revistadeck.com\/sitio\/lacoste-play-big\/\" aria-label=\"Leer m\u00e1s sobre Play Big. Lacoste explora nuevos territorios, colocando el arte en el coraz\u00f3n de la marca\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":109249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Lacoste Play Big","_yoast_wpseo_title":"Lacoste Play Big","_yoast_wpseo_metadesc":"Con su \u00faltima campa\u00f1a \"Play Big\", Lacoste ha dado un giro audaz al mundo de la moda deportiva, explorando nuevos territorios...","footnotes":""},"categories":[25],"tags":[1553,15765,15766],"class_list":["post-109248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-style","tag-lacoste","tag-lacoste-play-big","tag-play-big"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lacoste Play Big<\/title>\n<meta name=\"description\" content=\"Con su \u00faltima campa\u00f1a &quot;Play Big&quot;, Lacoste ha dado un giro audaz al mundo de la moda deportiva, explorando nuevos territorios...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revistadeck.com\/sitio\/lacoste-play-big\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lacoste Play Big\" \/>\n<meta property=\"og:description\" content=\"Con su \u00faltima campa\u00f1a &quot;Play Big&quot;, Lacoste ha dado un giro audaz al mundo de la moda deportiva, explorando nuevos territorios...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revistadeck.com\/sitio\/lacoste-play-big\/\" \/>\n<meta property=\"og:site_name\" content=\"REVISTA DECK\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/RevistaDeck\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-15T12:23:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-17T15:29:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Play-Big.-Lacoste-explora-nuevos-territorios-colocando-el-arte-en-el-corazon-de-la-marca-00.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"793\" \/>\n\t<meta property=\"og:image:height\" content=\"515\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"minga\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RevistaDeck\" \/>\n<meta name=\"twitter:site\" content=\"@RevistaDeck\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"minga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revistadeck.com\/sitio\/lacoste-play-big\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revistadeck.com\/sitio\/lacoste-play-big\/\"},\"author\":{\"name\":\"minga\",\"@id\":\"https:\/\/www.revistadeck.com\/sitio\/#\/schema\/person\/daf0d0f923bbfa113496db60353605a7\"},\"headline\":\"Play Big. 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