{"id":137113,"date":"2026-06-29T18:41:37","date_gmt":"2026-06-29T21:41:37","guid":{"rendered":"https:\/\/www.revistadeck.com\/?p=137113"},"modified":"2026-06-29T18:42:02","modified_gmt":"2026-06-29T21:42:02","slug":"willy-chavarria-x-ugg","status":"publish","type":"post","link":"https:\/\/www.revistadeck.com\/sitio\/willy-chavarria-x-ugg\/","title":{"rendered":"<b>La colaboraci\u00f3n que nadie esperaba.<\/b>Willy Chavarria x UGG sorprende con su primer adelanto"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Si hay algo que Willy Chavarria sabe hacer bien es generar intriga. Y esta vez, el dise\u00f1ador se uni\u00f3 con UGG para armar una colaboraci\u00f3n que ya tiene a todo el mundo en Paris Fashion Week pendiente. No fue un anuncio formal ni un comunicado de prensa aburrido: fue un osito de peluche recorriendo Par\u00eds, deteni\u00e9ndose en la Torre Eiffel, comiendo croissants y terminando su aventura en la lounge de Chavarria. Porque as\u00ed es como anuncias una <strong>Willy Chavarria UGG colaboraci\u00f3n<\/strong> cuando sab\u00e9s que vas a romperla.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CUANDO LAS BOTAS HABLAN POR S\u00cd SOLAS<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras Par\u00eds literalmente ard\u00eda bajo una ola de calor, los modelos de Chavarria desfilaban con unas botas pelludas color negro que llegaban hasta media pantorrilla. Totalmente contraproducente para el clima, completamente genial para la moda. Las <strong>botas UGG negras<\/strong> de esta colaboraci\u00f3n son el tipo de pieza que te hace pensar por qu\u00e9 nadie lo hab\u00eda hecho antes. Furry, chunky, con ese toque que solo UGG maneja, pero filtrado por la visi\u00f3n m\u00e1s audaz de Willy Chavarria.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"793\" height=\"1189\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Willy-Chavarria-x-UGG-03.jpg\" alt=\"Willy Chavarria x UGG\" class=\"wp-image-137350\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Willy-Chavarria-x-UGG-03.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Willy-Chavarria-x-UGG-03-200x300.jpg 200w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>EL MARKETING DEL FUTURO YA EST\u00c1 AC\u00c1<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Olvidate de los comunicados de prensa polvorientos. Olvidate de los anuncios directos al feed de Instagram. UGG eligi\u00f3 una estrategia m\u00e1s inteligente: un video donde un osito en la capital francesa genera curiosidad y deseo sin decir casi nada. Es la clase de teaser que funciona porque juega con tu imaginaci\u00f3n. Los modelos paseando con las botas en plena Fashion Week parisina, la est\u00e9tica Chavarria reinventando un cl\u00e1sico de UGG. Todo suma para una propuesta que sent\u00eds que es genuina, no corporativa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"793\" height=\"991\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Willy-Chavarria-x-UGG-02.jpg\" alt=\"Willy Chavarria x UGG\" class=\"wp-image-137349\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Willy-Chavarria-x-UGG-02.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Willy-Chavarria-x-UGG-02-240x300.jpg 240w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfCU\u00c1NDO LLEGA? (SPOILER: PRONTO)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los detalles formales a\u00fan no est\u00e1n confirmados, pero mir\u00e1, cuando ves a Chavarria luciendo las botas en su propio show, cuando ves a sus modelos usando la colaboraci\u00f3n en Paris Fashion Week, es porque est\u00e1 a la vuelta de la esquina. La fecha exacta de lanzamiento todav\u00eda es un misterio, pero el nivel de expectativa ya est\u00e1 en el techo. Lo que s\u00ed sabemos es que esto no es un experimento: es el tipo de uni\u00f3n que tiene todo para ser un momento clave de la temporada.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"793\" height=\"1189\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Willy-Chavarria-x-UGG-01.jpg\" alt=\"Willy Chavarria x UGG\" class=\"wp-image-137348\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Willy-Chavarria-x-UGG-01.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Willy-Chavarria-x-UGG-01-200x300.jpg 200w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>POR QU\u00c9 ESTO IMPORTA<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Porque <strong>Willy Chavarria<\/strong> es uno de esos dise\u00f1adores que entiende que la moda actual no se trata solo de dise\u00f1ar prendas: se trata de generar momentos. Y <strong>UGG<\/strong>, en su reinvenci\u00f3n constante, sigue apostando a dise\u00f1adores que entienden eso tambi\u00e9n. Esta colaboraci\u00f3n es la prueba de que los cl\u00e1sicos no tienen por qu\u00e9 quedarse en el pasado. Cuando los reinterpret\u00e1s con la visi\u00f3n correcta, gener\u00e1s algo nuevo que al mismo tiempo se siente inevitable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que busc\u00e1 bien las redes, mir\u00e1 de reojo los sitios de ambas marcas. Esta es de esas colaboraciones que no te quer\u00e9s perder.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La colaboraci\u00f3n que todos esperaban. Willy Chavarria se une con UGG en una propuesta que promete ser clave de la temporada. Descubr\u00ed los detalles.<\/p>\n","protected":false},"author":3,"featured_media":137347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Willy Chavarria UGG","_yoast_wpseo_title":"Willy Chavarria x UGG","_yoast_wpseo_metadesc":"La colaboraci\u00f3n que todos esperaban. Willy Chavarria se une con UGG en una propuesta que promete ser clave de la temporada.","footnotes":""},"categories":[25],"tags":[21961,21960,21959],"class_list":["post-137113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-style","tag-paris-fashion-week-ss27","tag-ugg-botas-coleccion","tag-willy-chavarria-ugg-colaboracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Willy Chavarria x UGG<\/title>\n<meta name=\"description\" content=\"La colaboraci\u00f3n que todos esperaban. 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