{"id":138873,"date":"2026-07-26T12:18:38","date_gmt":"2026-07-26T15:18:38","guid":{"rendered":"https:\/\/www.revistadeck.com\/?p=138873"},"modified":"2026-07-26T12:18:39","modified_gmt":"2026-07-26T15:18:39","slug":"adidas-superstar-waf-lagos-3","status":"publish","type":"post","link":"https:\/\/www.revistadeck.com\/sitio\/adidas-superstar-waf-lagos-3\/","title":{"rendered":"<b>Un Superstar hecho en Lagos.<\/b> C\u00f3mo adidas se rinde ante el streetwear africano"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Fotograf\u00eda| adidas<\/strong><br>Una colaboraci\u00f3n hist\u00f3rica entre <strong>adidas<\/strong> y <strong>waf.<\/strong> est\u00e1 escribiendo un nuevo cap\u00edtulo en la leyenda del Superstar. Es la primera vez en cinco d\u00e9cadas que el icono de tres rayas se pone al servicio directo de una comunidad de skate africana, y el resultado es una carta de amor trazada en cuero y goma hacia Lagos, Nigeria. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No es solo un sneaker m\u00e1s: es la prueba de que el streetwear global finalmente reconoce lo que ya sab\u00eda la escena local.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"793\" height=\"991\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/adidas-Superstar-x-waf.-02.jpg\" alt=\"Adidas y waf\" class=\"wp-image-138883\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/adidas-Superstar-x-waf.-02.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/adidas-Superstar-x-waf.-02-240x300.jpg 240w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CATORCE A\u00d1OS DE GRIND EN LEATHER<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>waf. (Wafflesncream)<\/strong> no naci\u00f3 ayer. Fundado en <strong>2012<\/strong> por los hermanos Marcus-Bello y KC Obijiaku, el colectivo de skate de Lagos se construy\u00f3 desde las bases m\u00e1s puras: literalmente, levantaron un skate park en el sitio de una antigua prisi\u00f3n colonial. Transformar ese lugar en un templo del skateboarding fue un acto pol\u00edtico, cultural y revolucionario.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"793\" height=\"991\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/adidas-Superstar-x-waf.-05.jpg\" alt=\"Adidas y waf\" class=\"wp-image-138886\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/adidas-Superstar-x-waf.-05.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/adidas-Superstar-x-waf.-05-240x300.jpg 240w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Catorce a\u00f1os despu\u00e9s, eso que empez\u00f3 como un sue\u00f1o en el polvo de la avenida ya es referencia obligada en Occidente. Y ahora, <strong>adidas<\/strong> reconoce que ese grind merece su propio Superstar. Esta colaboraci\u00f3n llega en un momento donde el Sur Global finalmente tiene voz en las mesas de decisi\u00f3n del lujo global.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"793\" height=\"991\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/adidas-Superstar-x-waf.-07.jpg\" alt=\"Adidas y waf\" class=\"wp-image-138888\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/adidas-Superstar-x-waf.-07.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/adidas-Superstar-x-waf.-07-240x300.jpg 240w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CADA DETALLE VIENE DIRECTO DE LAGOS ISLAND<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No hay nada apresurado en esta colaboraci\u00f3n. El upper en gris polvoso est\u00e1 inspirado directo en el paisaje industrial de Lagos. El lado transpirable fue dise\u00f1ado pensando en el calor real de la avenida, ese donde los pibes de waf. literalmente andan patinando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y la suela outsole transl\u00facida en rosa? Eso es Lagos diciendo hola. La colaboraci\u00f3n no es un chiste geogr\u00e1fico: es una construcci\u00f3n ideol\u00f3gica donde cada cent\u00edmetro cuenta una historia. Mir\u00e1 bien los detalles \u2014 desde el material interior hasta el logo de <strong>waf.<\/strong> bordado en leng\u00fceta, todo est\u00e1 pensado para contar qui\u00e9nes son estos pibes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"991\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/adidas-Superstar-x-waf.-.jpg\" alt=\"Adidas y waf\" class=\"wp-image-138889\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/adidas-Superstar-x-waf.-.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/adidas-Superstar-x-waf.--240x300.jpg 240w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CUANDO LO GLOBAL FINALMENTE ESCUCHA LO LOCAL<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esto es el primer <strong>Superstar africano<\/strong> tocado por una comunidad de skate. Despu\u00e9s de cincuenta a\u00f1os, el sneaker m\u00e1s influyente del mundo sigue renov\u00e1ndose. Eso habla de adidas, claro, pero habla m\u00e1s fuerte todav\u00eda de waf., de Lagos, del streetwear que se teji\u00f3 en los m\u00e1rgenes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La preventa arranc\u00f3 el <strong>23 de julio<\/strong>, exclusivamente en <strong>adidas Lekki<\/strong> en Lagos. El lanzamiento global sale el <strong>12 de octubre<\/strong>, primero en la flagship de <strong>waf.<\/strong> y luego en retail y e-commerce de <strong>adidas<\/strong> en todo el mundo. Encontr\u00e1 todos los detalles t\u00e9cnicos en pausemag.co.uk. Una victoria m\u00e1s para el streetwear que no necesita permiso.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas y waf. crearon el primer Superstar de una comunidad de skate africana en Lagos. Una colaboraci\u00f3n hist\u00f3rica que redefine el streetwear global.<\/p>\n","protected":false},"author":3,"featured_media":138887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Adidas y waf","_yoast_wpseo_title":"adidas Superstar x waf. colaboraci\u00f3n Lagos","_yoast_wpseo_metadesc":"Descubr\u00ed c\u00f3mo adidas y waf. crearon el primer Superstar de una comunidad de skate africana en Lagos. Historia, dise\u00f1o y revoluci\u00f3n callejera.","footnotes":""},"categories":[25],"tags":[22393,21918,22394],"class_list":["post-138873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-style","tag-adidas-superstar","tag-streetwear-colaboracion","tag-waf-lagos-skate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>adidas Superstar x waf. colaboraci\u00f3n Lagos<\/title>\n<meta name=\"description\" content=\"Descubr\u00ed c\u00f3mo adidas y waf. crearon el primer Superstar de una comunidad de skate africana en Lagos. 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