{"id":47625,"date":"2020-12-18T20:04:13","date_gmt":"2020-12-18T23:04:13","guid":{"rendered":"https:\/\/www.revistadeck.com\/?p=47625"},"modified":"2020-12-19T13:46:36","modified_gmt":"2020-12-19T16:46:36","slug":"editor-dorrego-el-desafio-de-construir-un-local-con-sorpresas-constantes","status":"publish","type":"post","link":"https:\/\/www.revistadeck.com\/sitio\/editor-dorrego-el-desafio-de-construir-un-local-con-sorpresas-constantes\/","title":{"rendered":"<b>Editor Dorrego.<\/b> El desaf\u00edo de construir un local con fluidez y sorpresas constantes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Por | Ana Rascovsky Arqs |&nbsp;Irene Joselevich Arq<\/strong><br>Editor Dorrego fue la concreci\u00f3n de un pedido exclusivo del cliente: lograr un local que no deje de sorprender a quien lo visite. En ese sentido, las arquitectas ejecutaron y consiguieron un resultado incre\u00edble.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"793\" height=\"515\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/20-6.jpg\" alt=\"\" class=\"wp-image-47627\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/20-6.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/20-6-300x195.jpg 300w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Frente al pedido de dise\u00f1ar una tienda departamental lo primero en lo que pensamos fue en el recorrido que hace el cliente.&nbsp;Qu\u00e9 ve, c\u00f3mo se siente, qu\u00e9 distancia camina, qu\u00e9 paisaje lo rodea. Qu\u00e9 elementos hacen que la experiencia sea divertida, no repetitiva, atrayente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"793\" height=\"793\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/21-4.jpg\" alt=\"\" class=\"wp-image-47628\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/21-4.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/21-4-300x300.jpg 300w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"793\" height=\"634\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/30.jpg\" alt=\"\" class=\"wp-image-47629\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/30.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/30-300x240.jpg 300w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dado las dimensiones del galp\u00f3n, nuestra intervenci\u00f3n funciona como un paisaje interior, haciendo que la circulaci\u00f3n dentro de un edificio de 70 m de largo, con un primer piso y un subsuelo, sea fluida y sin perder la sorpresa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"634\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/30-1.jpg\" alt=\"Estudio Dorrego\" class=\"wp-image-47630\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/30-1.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/30-1-300x240.jpg 300w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"515\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/55-1.jpg\" alt=\"Estudio Dorrego\" class=\"wp-image-47634\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/55-1.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/55-1-300x195.jpg 300w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Repensando el objeto-escalera y carg\u00e1ndolo de funciones se gener\u00f3 un sistema de tarimas rodeadas de vegetaci\u00f3n que funcionan como acceso al primer piso, generando espacios de exhibici\u00f3n de producto, alojando un caf\u00e9 por debajo, un dep\u00f3sito, y una serie de estanter\u00edas y bancos en su recorrido.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"515\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/38-1.jpg\" alt=\"Estudio Dorrego\" class=\"wp-image-47631\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/38-1.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/38-1-300x195.jpg 300w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"515\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/80-1.jpg\" alt=\"Estudio Dorrego\" class=\"wp-image-47635\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/80-1.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/80-1-300x195.jpg 300w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>LA FACHADA DE EDITOR DORREGO<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La fachada se trabaj\u00f3 como una piel met\u00e1lica y continua, que envuelve la construcci\u00f3n existente. Todo esto, mediante un pliegue genera el acceso y la vidriera.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"1189\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/PORTADA_a0.jpg\" alt=\"\" class=\"wp-image-47636\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/PORTADA_a0.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/PORTADA_a0-200x300.jpg 200w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"793\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/35.jpg\" alt=\"Estudio Dorrego\" class=\"wp-image-47632\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/35.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/35-300x300.jpg 300w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cada tipo de producto exigi\u00f3 la creaci\u00f3n de un tipo de equipamiento espec\u00edfico que responde, no solo a la mejor manera de exhibici\u00f3n del mismo, sino a colaborar en la composici\u00f3n general de un paseo diverso y heterog\u00e9neo. Para esto generamos un cat\u00e1logo extenso de displays y con variadas materialidades (madera, hierro, chapa, osb, laqueados, vidrio).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los sectores de la planta se articulan a trav\u00e9s de esta serie de equipamientos dispuestos como islas que generan subespacios. Adem\u00e1s, cortan largas perspectivas y crean atmosferas diferenciadas para los distintos productos y marcas. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"515\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/50-1.jpg\" alt=\"\" class=\"wp-image-47633\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/50-1.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/50-1-300x195.jpg 300w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FICHA T\u00c9CNICA<br>Arquitectos:<\/strong> Ana Rascovsky Arqs,&nbsp;Irene Joselevich Arq.<br><strong>Ubicaci\u00f3n:<\/strong> Buenos Aires, Argentina.<br><strong>\u00c1rea proyecto:<\/strong> 1200 metros cuadrados.<br><strong>A\u00f1o proyecto:<\/strong> 2015.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por | Ana Rascovsky Arqs |&nbsp;Irene Joselevich ArqEditor Dorrego fue la concreci\u00f3n de un pedido exclusivo del cliente: lograr un local que no deje de sorprender a quien lo visite. En ese sentido, las arquitectas ejecutaron y consiguieron un resultado incre\u00edble. Frente al pedido de dise\u00f1ar una tienda departamental lo primero en lo que pensamos &#8230; <a title=\"Editor Dorrego. El desaf\u00edo de construir un local con fluidez y sorpresas constantes\" class=\"read-more\" href=\"https:\/\/www.revistadeck.com\/sitio\/editor-dorrego-el-desafio-de-construir-un-local-con-sorpresas-constantes\/\" aria-label=\"Leer m\u00e1s sobre Editor Dorrego. El desaf\u00edo de construir un local con fluidez y sorpresas constantes\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":7,"featured_media":47626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Editor Dorrego","_yoast_wpseo_title":"Editor Dorrego. Un local comercial que ofrece una experiencia \u00fanica","_yoast_wpseo_metadesc":"Editor Dorrego fue la concreci\u00f3n de un pedido exclusivo del cliente: lograr un local que no deje de sorprender a quien lo visite.","footnotes":""},"categories":[23],"tags":[5525,3654,2385,2383,2386],"class_list":["post-47625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arquitectura","tag-inspiration","tag-revistadeck","tag-2385","tag-2383","tag-2386"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Editor Dorrego. 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