{"id":98581,"date":"2023-07-05T18:49:00","date_gmt":"2023-07-05T21:49:00","guid":{"rendered":"https:\/\/www.revistadeck.com\/?p=98581"},"modified":"2023-08-05T18:51:03","modified_gmt":"2023-08-05T21:51:03","slug":"air-la-pelicula-sobre-michael-jordan-y-nike-llega-a-prime-video","status":"publish","type":"post","link":"https:\/\/www.revistadeck.com\/sitio\/air-la-pelicula-sobre-michael-jordan-y-nike-llega-a-prime-video\/","title":{"rendered":"<b>Air.<\/b> La pel\u00edcula sobre Michael Jordan y Nike llega a Prime Video"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dirigida por <a href=\"https:\/\/es.wikipedia.org\/wiki\/Ben_Affleck\">Ben Affleck <\/a>y escrita por Alex Convery, la pel\u00edcula estrenada recientemente en Prime Video nos remonta al a\u00f1o 1984 y cuenta la historia del acuerdo entre<a href=\"https:\/\/www.revistadeck.com\/sitio\/tag\/nike\/\"> Nike <\/a>y la s\u00faper estrella del basquet Michael Jordan.<\/p>\n\n\n\n<iframe width=\"793\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/v6eawBGZcqc?controls=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>LA HISTORIA DETR\u00c1S DE AIR<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Air, narra la fascinante historia de c\u00f3mo la gigante corporaci\u00f3n de calzado Nike logr\u00f3 cautivar a un joven novato de la NBA llamado Michael Jordan, creando as\u00ed una de las l\u00edneas de zapatos m\u00e1s exitosas de todos los tiempos: las Air Jordan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El guionista de la pel\u00edcula, Alex Convery, obtuvo la inspiraci\u00f3n para este emocionante proyecto mientras ve\u00eda la miniserie documental \u00abThe Last Dance\u00bb de ESPN en el a\u00f1o 2020, la cual se centraba en la extraordinaria carrera de Michael Jordan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En una entrevista con The Hollywood Reporter, Convery revel\u00f3 que la idea de contar la historia desde el punto de vista de Nike surgi\u00f3 a ra\u00edz de un breve segmento de cinco minutos de dicho documental.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abCuando vi &#8216;The Last Dance&#8217; y vi ese peque\u00f1o segmento sobre Nike, pens\u00e9: &#8216;\u00a1Esto es una pel\u00edcula!'\u00bb, expres\u00f3 Convery emocionado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La historia que descubri\u00f3 en ese fragmento era asombrosa, ya que el acuerdo entre Nike y Jordan era pr\u00e1cticamente impensable. En aquel entonces, Nike no gozaba del \u00e9xito y la fama que tiene hoy en d\u00eda, y Adidas y Converse dominaban el mercado del calzado deportivo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, el giro del destino se dio cuando Nike logr\u00f3 firmar un trato con el joven Michael Jordan, quien m\u00e1s tarde se convertir\u00eda en el mejor jugador de baloncesto de todos los tiempos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"793\" height=\"529\" src=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Air-la-historia-detras-del-logo-01.jpg\" alt=\"\" class=\"wp-image-98584\" srcset=\"https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Air-la-historia-detras-del-logo-01.jpg 793w, https:\/\/www.revistadeck.com\/sitio\/wp-content\/uploads\/Air-la-historia-detras-del-logo-01-300x200.jpg 300w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Aunque \u00abAir\u00bb se basa en esta historia real y emocionante, ciertos detalles fueron dramatizados o modificados con fines narrativos y cinematogr\u00e1ficos.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El protagonista de la pel\u00edcula, interpretado por Matt Damon, es Sonny Vaccaro, un antiguo ejecutivo de marketing de Nike.<br>Curiosamente, Convery ya ten\u00eda una conexi\u00f3n personal con Vaccaro, con quien hab\u00eda trabajado como asistente de producci\u00f3n en un documental anterior sobre el ejecutivo titulado \u00abSole Man\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Convery decidi\u00f3 contar la historia desde la perspectiva de Vaccaro, ya que este hombre fue clave en el proceso de convencer a Nike de que apostara todo por Michael Jordan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dirigida por Ben Affleck y escrita por Alex Convery, la pel\u00edcula estrenada recientemente en Prime Video nos remonta al a\u00f1o 1984 y cuenta la historia del acuerdo entre Nike y la s\u00faper estrella del basquet Michael Jordan. LA HISTORIA DETR\u00c1S DE AIR Air, narra la fascinante historia de c\u00f3mo la gigante corporaci\u00f3n de calzado Nike &#8230; <a title=\"Air. La pel\u00edcula sobre Michael Jordan y Nike llega a Prime Video\" class=\"read-more\" href=\"https:\/\/www.revistadeck.com\/sitio\/air-la-pelicula-sobre-michael-jordan-y-nike-llega-a-prime-video\/\" aria-label=\"Leer m\u00e1s sobre Air. La pel\u00edcula sobre Michael Jordan y Nike llega a Prime Video\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":98582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Air","_yoast_wpseo_title":"Air. La pel\u00edcula sobre Michael Jordan y Nike llega a Prime Video","_yoast_wpseo_metadesc":"Dirigida por Ben Affleck y escrita por Alex Convery, Air nos remonta al a\u00f1o 1984 y cuenta la historia del acuerdo entre Nike y Michael Jordan.","footnotes":""},"categories":[25],"tags":[234],"class_list":["post-98581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-style","tag-nike"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Air. 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